The digital world is full of noise.
I help brands find focus and connect with their audience in a meaningful way.
My work doesn’t compete with the noise, it offers an alternative.
The cannabis market is highly regulated with strict guidelines around advertising. I led, produced and directed the Meet the creative campaign; a video series and online gallery championing the best creative talent based in Vancouver which associated the Tokeit brand with creativity, one of the most positive benefits of cannabis consumption.
Elixir is a Fintech company with a different approach, philosophy and methodology to other investment companies. I directed this brand film that encapsulates everything they stand for, a visual manifesto to better engage their key demographic.